Google Adwords PPC Training - Bristol 2016 is a course that provides knowledge on how you can get the most out of Google Adwords and increase the visibility of your website in Google.
Google Adwords PPC Training - Bristol 2016 covers topics such as:
- Understanding Quality Score, how improving quality can lower your PPC & ROI
- How Adwords Pay per Click (PPC) works
- Set Key Performance Indicators will measure performance
- Setting appropriate objectives and goals for your Adwords Campaigns
- Tools available to for your research
- How to Identify the profitable keyword phrases
- How to take advantage of Long Tail Keywords
- How to increase click-through rates (CTRs) and lower costs
- Exploring bid strategy & selecting the right bidding strategy for your campaign
- How relevant landing pages can boost conversion rates
- How to integrate your PPC activity in with Google Analytics or other analytics solutions