The M2C 2016 is dedicated to (social) media, digital marketing and advertising topics, including:
- Technology
- Changes in media, marketing, and consumer behavior
- Corporate culture
- Firm infrastructure and strategy
- Social media, brand advocacy, and compelling content
- Designing effective social value chain processes
- Social metrics, kpi`s and social analytics
- The real value of social customer service
- The social consumer culture
The M2C 2016 brings together (social) media, digital marketing and advertising professionals.