Measuring and Evaluating Your Donor Relations Program 2014

Measuring and Evaluating Your Donor Relations Program 2014 is a webinar that covers topics such as:

• Monetizing using the donor relations pyramid
  • Events
  • Acknowledgements
  • Societies
  • Reporting
• Metrics for comprehensive donor relations program
  • Developing metrics for individual staff members
  • Evaluating the program comprehensively
  • Considerations based on campaign cycle
  • Considerations for small shops, large shops
• Lifetime value of donor calculations
• Unique tracking opportunities
  • Retention rate tracking
• Communicating your metrics system to leadership
• Determining the right metrics fit for your shop