Reaching, Retaining, and Serving Dual Eligible Beneficiaries 2013 is a conference that covers topics such as:
- Marketing Strategies and Channels that Reach Duals
- Emerging Opportunities in the Dual Eligibles Market
- Guidelines for Marketing Compliance
- Make your Message Count – A Communication Toolkit for Duals
- Managing the Marketing and Enrollment Process
- Building your Brand – How Increased Brand Recognition can Translate into Increased Member Loyalty
- Behavioral Analysis of the Dual Market
- Member Outreach and Retention Strategies that Work
- Managing an Effective Sales Force
- Building a Strong Digital Presence
- Identifying Cultural and Linguistic Disparities that Impede Communication
- Operational Structures that Reinforce Retention
- Promoting the Demos – Launching an Early PR Campaign to Engage and Educate
Reaching, Retaining, and Serving Dual Eligible Beneficiaries 2013 brings together innovators from state-run plans, health plans and non-profit advocacy groups.