7th Annual International Conference on Enterprise Marketing and Globalization (EMG 2018)

Key Topics

• Marketing ROI of online campaigns and social media
• Maximising content marketing
• Innovations in online marketing
• Managing global brand, local market online
• Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media
• Driving business efficiency and sales through online campaigns
• Online lead generation
• Successfully Facebook marketing strategies
• Blogging for business success
• Managing and optimising multi-channel marketing
• Building and nurturing online communities
• Maximising the power of your e-newsletter
• Branding
• Advertising/ marketing communication issues
• Corporate responsibility, ethics and social responsibility
• Conceptual models and theories
• Electronic Marketing
• Distribution channels
• International and cross-cultural marketing
• Innovation and new product development
• Marketing strategies for halal certified products and services
• Marketing research and research methodologies
• Pricing issues and strategies
• Personal selling and sales management
• Services marketing
• Retailing
• Tourism marketing
• Strategic marketing and market orientation
• Social communications and advertising
• Social marketing
• Responsible consumption
• Non profit marketing and fundraising
• Sustainability and green marketing
• Vulnerable consumers
• Network analysis in social marketing
• Public sector marketing and communication
• `Relationship marketing` within social marketing
• Social marketing in a community development context
• Social Media and Marketing Budget Allocation
• Social Media as Part of the Overall Company Strategy
• New Product Development and Marketing Challenges
• Social Media and Organizational Structure
• Tools, techniques, organizatioal issues
• Forecasting
• Technology and marketing effectiveness, Interactive marketing tools and implications for firms
• Marketing Strategy and Firm`s performance
• Marketing decision support systems, Marketing information systems
• Marketing analytics: Use of tools, building infrastructure, competence and capability
• Business-oriented and consumer-oriented e-commerce
• Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand
• Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance
• Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects

Who should Attend

Researchers, academicians, corporate leaders and executives to discuss the increasingly globalized marketplace.