3rd Annual Market Access & Commercial Excellence Forum Asia 2015

Key Topics

• Navigating multiple market access patheways in Asia
• Implementing customer- centric commercial models in Asia
• Communicating product value
• Delivering value to self- pay patients

• How pharmaceutical and medtech companies are adjusting their business models, capabilities and approaches to ethically communicate value
• How the dynamic of Asias developed and developing healthcare systems is rapidly changing and how this effects healthcare demand
• How the increasing demand for evidence of budgeteffective health outcomes requires improved health economic evidence and market access capabilities in an Asian context
• How commercial teams are moving away from mass-sales force approaches to streamlined and Key Account Management approaches and to engage physicians with a value story
• How a growing middle class is key driver for market growth and what patients want and how can this be offered to them

Who should Attend

Senior attendees from global, emerging markets, regional & local levels of:

• Sales
• Commercial Excellence
• Market Access
• Marketing
• Health Economics & Outcomes
• Pricing & Reimbursement
• Regulatory Affairs
• Government & Stakeholder Relations
• Business Unit Heads