3rd Annual Telecom Loyalty and Retention 2013

3rd Annual Telecom Loyalty and Retention 2013 is a conference dedicated to customer loyalty and retention strategies in telecom, including:

• How to improve returns on business intelligence through effective CRM data investment
• Understanding the role of CRM in customer loyalty and retention strategies
• A rethinking in management: what does the customer want and how can we deliver it?
• Should a CRM technology provider sell technical solutions without strategic consulting services?
• Using information gathered via loyalty programs about customer buying patterns to create more targeted marketing/ messaging
• Adopting customer-centric methods
• Using Social Media to drive loyalty
• The challenges faced by CSPs in retaining customers
• What threats do social media pose to customer loyalty initiatives?
• How social media is changing company’s approach to customers
• New channels to attract and retain the customer: Smart Phones
• How can we effectively integrate social media into our loyalty and CRM strategies?
• Integrating websites and apps links to the call centre
• How important are mobile devices in creating customer loyalty?
• The importance of personalizing relationships with the customer to ensure loyalty
• Investing in improvements of service quality: knowledge, communication skills and responsiveness
• The use of new technologies to expand directions
• How to differentiate customer needs and manage effective marketing campaigns
• What does the future of telecom companies hold?
• What austerity across Europe means for loyalty