2nd Asia Conference on Marketing Trends (ACMT 2014)

2nd Asia Conference on Marketing Trends (ACMT 2014) is dedicated to issues related to specific marketing disciplines, including:

• Marketing and Public Policy
• Consumer Psychology
• Marketing Channels
• Advertising Management
• Marketing Dynamic Capabilities
• B2B Marketing
• Marketing Education and Teaching Innovation
• Brand and Communication
• Marketing in Emerging and transition Economies
• Brand Management
• Marketing Management
• Business Analytics
• Marketing Research Methods and Analytics
• Consumer Behaviour
• Marketing Strategy
• Corporate Branding
• Marketing Technology and Innovation
• Corporate Responsibility
• Marketing Theory and Applications
• CRM
• Mobile Marketing
• Cross-Cultural Marketing
• Negotiation and Relationship Selling
• Cultural Marketing
• New Product Development
• Demand Forecasting
• Non-Profit Marketing and Fundraising
• Design and Colour Marketing
• Offline Marketing Communication
• Distribution
• Online Marketing Communication
• Eco-Marketing
• Personal Selling
• E-Commerce
• Political Marketing
• E-Marketing
• Pricing Strategies
• Ethics and Social Responsibility
• Public Sector Marketing and Communication
• Experimentation in Marketing
• Relationship Marketing
• Fashion Marketing
• Retail Marketing
• Global Consumer Behaviour
• Retailing and Pricing
• Global Marketing Challenges
• Return on Marketing Investments
• Global Product Innovation Management
• Rural Marketing
• Healthcare Marketing
• Sales & Distribution
• Household Behaviour
• Sales Management
• Industrial Marketing
• Services Marketing
• Interactive Advertising
• SME Marketing
• International Marketing
• Social Marketing
• Knowledge Management
• Sports Marketing
• Market Orientation
• Strategic Marketing
• Market Structure and Pricing
• Sustainability and Green Marketing
• Marketing and Innovation in International Markets

Who should Attend

• Researchers
• Academic experts
• Professionals
• Business leaders
• Policy makers
• Educators
• Government employees