2nd B2B DemandGen Summit 2014 - 10th Marketing Event Series

Key Topics

• Use Content to Generate Demand: How to support buying decision process
• B2B DemandGen New Benchmark & Dynamics Review 2013 - 2014
• Marketing is the New Sales!Be Modern Marketers
• Turning Buyer`s Insight into Buyer`s Foresight – Why Buyer Predictability is the Key Trend in B2B
• Demand Shape: Align your product/ service with client`s potential needs
• Master 3 Blocks in B2B DemandGen: Shape, Process, Sustain
• Demand Process for Engagement: Hook targeted buyers via both inbound and outbound channels
• Go-to-Market Strategy: Identify market demand with purchasing power on your products through channels
• Engage target influencers and decision makers: Look, listen and learn
• From Leads Gen to Demand Gen: How to engage your leads to drive demand
• Leads Nurturing: Join in the buyer`s journey
• Demand Process Transformation: From Engagement to Leads Nurturing
• Manage DemandGen via effective data management
• Get started to construct Leads Lifecycle Management System by using marketing automation
• Convert demands into sales opportunity
• Does CRM fit Leads Nurturing Campaign?
• Demand Process Measurement: What you really offer to sales?
• Sales & Marketing Alignment to generate more revenue
• Account-Based Marketing: Enhance your accounts loyalty to generate more demands
• Demand Sustain: Embrace your most loyal and valuable existing customers

Who should Attend

B2B Marketers in charge of or responsible for::

• B2B Social Media Marketing
• B2B Content Marketing
• B2B Email Marketing
• B2B EDM/Direct Marketing
• B2B Digital Marketing
• B2B Event Marketing
• B2B Product/Service Marketing
• B2B Online Marketing
• B2B Marketing Communication
• B2B Technology Marketing
• B2B Brand Engagement
• B2B Demand Generation