Big Data Marketing 2013

Key Topics

• The use of Big Data for correlations that were previously not available
• What is Big Data and the opportunities Small Data presents
• Tools and sources organizations can use to better understand their target markets
• Big Data as a more unified view of the customer experience to enable real-time channel optimization
• How to interpret social media data beyond the vanity metrics into practical tactics and strategies
• The importance of presenting data in a manner that is relevant to decision makers to quickly derive insights

Who should Attend

• Directors and Managers of Product Development
• VPs, Directors and Managers of Marketing, Advertising & Communications
• Chief Brand Officers
• Chief Marketing Officers
• Directors and Supervisors of Digital Media
• Directors and Managers of Business Development
• VPs, Directors and Managers of Media Buying & Planning
• VPs, Directors and Managers of Account Services
• Interactive Marketing Directors & Managers
• New Media Specialists
• Directors and Managers Social Media Strategy
• Public Relations Professionals
• Digital Content Managers
• Consumer Insight & Research Managers
• Engagement Managers
• Brand & Product Managers