Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels 2013

Key Topics

• Shifting efforts towards effective collaboration & social business
• Setting up guidelines and policies and working to create a governance plan that won’t overwhelm
• Creating useful & engaging content for employee newsletters, social networks, executive announcements, blogs, videos, email, and more
• Investing your time in creating value-added content that is not only effective, but can be used for multiple purposes
• Organizing content, information governance structure & responsibilities
• Improving search capabilities to allow employees more time to consume content and less time pursue it
• Sharpening your content for today’s websites and mobile apps
• Empowering your employees to create their own content keeping your intranet fresh and updated
• Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
• Embracing governance and ensuring that your governance plans are meeting your business requirements & best practices
• Discovering how others are maximizing the value of their content through live demonstrations
• Incorporating cost-effective video content (and blogging) across multiple distribution channels
• Understanding how mobile can improve the reach of your content as you move towards a mobile workface
• Applying a corporate blog front page structure for your organization to follow
• Accelerating communications and information sharing across your organization by embracing social media
• Leveraging the use of content management software to improve internal communications, enable more effective collaboration, and increase employee engagement
• Delivering your content management system in the cloud
• Calculating the ROI and measurement of success
• Keeping employees engaged, connected and informed through the use of new technology (social media, videos, surveys, photos, etc.)
• Getting stakeholders on board -- from executives to coders
• Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
• Using simple content to increase employee engagement -- both online and off

Who should Attend

Attendees involved in:

• Content Management
• Intranet Communications
• Corporate Communications
• Internal Communications
• Corporate & Brand Identity
• Employee Engagement
• Internal Brand Development
• Interactive Media
• Social/New Media
• Digital Communications
• Online, Publication & Web Content
• Strategic Planning
• Employee Relations
• Web Manager
• Taxonomist
• Knowledge Management
• Collaboration
• User Experience Specialist
• Enterprise Community Management