The Category Management Association and Shopper Insights Management Association Conference (CMA+SIMA 2027) brings together category management and shopper insights professionals to share strategies, tools, and innovations that drive retail growth, shopper engagement, and omnichannel excellence in a rapidly changing marketplace.
Key Topics
- Omnichannel transformation and seamless category planning
- Shopper behavior, insights, and engagement strategies
- Space planning and store optimization
- Retail innovation and digital transformation
- Career growth and leadership in a dynamic marketplace
- Data-driven decision-making and analytics for CPG and retail
- Emerging technologies shaping shopper experiences
- Future trends and practical tools for retail success
Who should Attend
- Category management professionals
- Shopper insights specialists
- Retail and CPG executives
- Data and analytics experts
- Brand managers and trade marketers
- Space and assortment planners
- Omnichannel strategy leaders
- Professionals seeking leadership and career development in retail and CPG
