CMO Asia Summit 2013

Key Topics

• Winning the uber-connected consumer with integrated cross-channel communications that ensure brand consistency and provide superior user experience across multiple touch points
• Developing a robust strategy that embraces the use of new devices to set measurable objectives, track results and mitigate risks
• Taking on the modern CMO role as the "voice of the customer" across the company to drive critical changes, foster innovation and transform the business
• Embracing technology to boost performance, achieve targets and deliver upgraded outcomes through automated operations
• Dissecting unstructured information to harness marketing intelligence for strategic segmentation
• Attracting, developing, and activating a high performance marketing team
• Executing marketing programmes at lower costs through key partnerships with emerging outsourced service centres
• Optimising lead generation to support sales with aligned marketing strategies and directly impact revenue
• Creating passion-evoking content to transform consumers into brand advocates and gain loyalty
• Equipping the social marketer`s tool belt with the latest and greatest in management tools and technology
• Reversing the innovation process to infuse creativity, surpass expectations and differentiate your brand from the mass by setting the next trend
• Building empowered communities to benefit from viral marketing and manage brand reputation by leading conversations

Who should Attend

Top marketing professionals, agencies and consultants (invitation-only).