Customer Insight and Analytics in Telecoms 2015

Key Topics

• Customer insight Analytics: Your tool for Innovation
• Leverage analytics to gain valuable insights into customer behaviours: The TeliaSonera way
• Drive customer-centric product development from behaviour insight analytics
• Apply sophisticated segmentation strategies to align customers with revenue based metrics
• Keeping Ahead of the Digital Revolution: How to successfully drive your digital transformation project through an aligned analytics strategy
• Monetise your mountain of customer insight through mobile data and content delivery
• Sing insight to create individual, niche loyalty schemes to build engagement with your customer base and reduce churn
• Interactive strategy debates: How to make the most of your customer insight
• Using new perspectives on customer journeys to improve service and increase loyalty
• Improve customer retention through more effective product delivery
• Obtaining investment and buy-in for a long-term customer insights programme