The Customer Marketing Summit focuses on strategies for enhancing customer marketing through advocacy programs, customer feedback, retention tactics, and effective cross-functional alignment to drive long-term success.
Topics
- Developing impactful advocacy & champion programs
- Building & executing successful CABs
- Gaining & implementing customer-driven feedback
- Enhancing & utilizing your customer community
- Getting buy-in & achieving internal alignment with cross-functional teams
- Gauging VoC throughout the customer journey
- Eternalizing customer lifecycles
- Defining personas & segmenting your audience
- Reducing churn & increasing retention
- Tracking key metrics to prove value & measure success
