Data Analytics Week 2014

Key Topics

• Move beyond reporting to providing intelligence loaded with meaning, value and insights
• Attract, develop and keep the next generation of data scientists
• Leverage and validate modeling strategies and simulation tools to understand and predict customer behavior
• Develop metrics to measure the effectiveness and ROI of activity across all campaign types
• Effectively articulate the business questions as the basis of modeling Initiatives
• Choose the most appropriate online attribution modeling approach for a guaranteed ROI
• Lead the effort to build and implement a social business intelligence program
• Stay ahead of the curve and advance your analytical understanding and competencies
• Establish criteria for customer segmentation to bolster customer loyalty and drive sales
• Jump on new promotional opportunities and keep up the customer with real-time data analytics

Who should Attend

Attendees from:

• Customer Experience
• Marketing
• ECommerce
• Communications
• Customer Services
• Product Development
• Data Analytics
• Business Intelligence
• Information, Data & Knowledge Management
• Customer Risk Management