Digital Cream Shanghai 2013

Digital Cream Shanghai 2013 is part of Econsultancy’s international series of events to help etailers, brands and publishers in the region improve their online businesses. This event unique format is a roundtable forum for the most senior client-side digital marketers to discuss online strategies and explore the latest best practice on business cases, emarketing procurement, ROI ,investment and supplier selection.

Digital Cream Shanghai 2013 topics includes:

• Content Strategy moderated by Suzanne Locke
• E-commerce & Site Conversion moderated by Mustafa Ahmed
• Online PR, Buzz Monitoring and Reputation Management moderated by Julia Atashkina
• Online Advertising & Maximizing Returns moderated by Husam Jandal
• Integrated Search Marketing (SEO/PPC) moderated by Caroline Whyatt
• Email & Cross-Channel Marketing moderated by Akvile Pareigyte
• Social Media and Managing Online Communities moderated by Akanksha Goel
• Social Media – Marketing, Measurement, Monetization moderated by Abbas Alidina
• User Experience and Customer Journeys moderated by Chris Rourke
• Managing Digital Teams: Budgets and Channel Integration moderated by Arto Joensuu
• Mobile Commerce, Marketing & Apps
• Web Analytics and Audience Measurement moderated by Zeid Nasser
• Joining up online and offline marketing and campaigns

Who should Attend

Invitees, including the digital teams of large online players, e-commerce sites, online publishers, etailers and broadcasters.