Digital Pharma Innovation Week

The Digital Pharma Innovation Week explores the integration of digital innovations in pharma, focusing on leveraging big data, enhancing customer centricity, and navigating regulatory challenges to improve targeting, engagement, and business models.

Topics

• Overcome Business Concerns about Monetizing "Big Data" & Leveraging Informatics to Deliver Effective Targeting/Engagement
  • Understand how data, measurements and informatics can be utilized to demonstrate ROI across channels
  • Realize the promise of data materialized for more effective and efficient targeting
  • Innovation around patients: taking data and turning it into insights: predictive modeling, profile-targeted TV buys, re-targeting
• Social Media, Innovating and Risk avoidance - Taking a `Can Do` Approach
  • Decipher new FDA guidance, and how MLR/compliance/legal/marketing can work better with regulators and each other
  • Make progress in gaining approval for moderated commenting in social media
  • Review out of industry best practice case studies that can be leveraged as part of a `can do in pharma` approach
  • Gain practical insights and lessons about fair balance and risk information and
• Analyze What Digital Innovation Looks like in Pharma today
  • Wearable technology and quantified self towards holistic healthcare outcome models
  • Adjunctive technologies Integration into the Pharma Model: Mobile, Digital, Device etc
  • Assess how new technologies are changing the way we can deliver our messages
  • Consumerization of healthcare - novel customer interfaces
  • Analyze `connected digital health` and how consumers, their phone and connected devices, will change the way you do business
  • The commoditization of digital; reducing cost base whilst also fostering innovation
• Actually Put Your Customer in the Center of Your Planning through Optimized Customer Centricity
  • Customer experience management
  • Customer-centered brand management
  • Content marketing
  • Customer interaction management
  • Multi-channel integrated content strategy
• Change Management Roadmaps , Evolving the Pharma Business Model & Providing Value Beyond the Pill
  • Introduce digital in the value proposal of pharma companies, and develop value added services to provide true value beyond the pill
  • Develop robust business models that foster quicker collaboration between divisions, allows for decision making processes to be made at lower levels of seniority and increases accountability in a cost effective manner
  • Move from digital to a service: understand the stakeholders to focus on. From HCPs to payor and patients - who will be willing to pay?

Who should Attend

Attendees from the pharma and biotech industries and also from medical device, government, academic institutes and industry service providers.