Digital Psychology & Emotional Design - Training Week (Chicago)

Digital Psychology & Emotional Design - Training Week (Chicago) is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns.

Key Topics

• Science of persuasive design & optimization (made easy)
• Persuasive psychology & digital media
• Source credibility 1: digital source psychology
• Setting realistic expectations for online influence
• The core elements of audience influence
• Auditing psychological architectures
• Cognitive impacts, comprehensions, and schemas
• Source credibility 2: influence factors
• Decision support and behavioral economics
• Visual factors in UX and persuasion
• Trust, risk, security, and credibility
• Motivating emotions and neuroscience
• Navigational systems, UX, and efficacy
• Training users with behaviorism
• Managing dropout, attrition, and disinterest
• Media impacts on digital persuasion
• Social psychology & environmental factors
• Psychological audits of websites and mobile apps
• Building psychological wireframes and mocks
• Using psychology in conversion rate optimization
• Landing page psychology
• How to combine psychological principles
• Solo and social selling patterns
• Building psychological architectures
• Feedback-based psychological principles
• Motivation and efficacy design patterns
• Reinforcing and shaping user behavior
• Ways of capturing user feedback
• Building multi-channel engagement sequences
• Goals, feedback, coaching, and gamification
• Intro to emotional design
• Audience journey mapping and funnel design
• Emotional drivers of online behavior
• The Emotion–Behavior Model
• Sense perception and digital triggers
• Mapping the full spectrum of emotions
• The emotional quadrants that motivate behavior
• How to measure emotional reactions to design
• Shaping user habits with incentive systems
• Reducing emotional, cognitive, and physical barriers
• Designing for different personalities
• Reverse-engineering emotional strategies
• Defense mechanisms against manipulation
• Emotion-driven wireframing
• Neurotransmitters, core emotions, and interactive design
• Relating with computers and conversational AI bots
• External conversion metrics vs. your internal compass
• Emotional design strategies for behavior change
• Shaping behavior and engineering empathetic content

Who should Attend

• Usability and UI/UX professionals
• Graphic designers and interactive designers
• Digital marketing and advertising specialists
• Content strategists and web writers
• Product marketing managers
• Digital project managers
• Health promotion specialists
• Conversion optimizers & researchers