DMES 2026 -The 16th China Digital Marketing and Ecommerce Innovation Summit explores the impact of AI and digitalization on marketing and e-commerce, focusing on personalized shopping, brand growth strategies, and adapting to consumer demand shifts.
Key Topics
- How Can Generative AI Open up a New Personalized Shopping Experience
- New Changes in Marketing Driven by Omni-link AI
- Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands
- How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the "User First" Strategy?
- Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty
- Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
- Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
- B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing
