DMES 2026-The 16th China Digital Marketing and Ecommerce Innovation Summit

The DMES 2026-The 16th China Digital Marketing and Ecommerce Innovation Summit explores the impact of AI and digitalization on marketing and e-commerce, focusing on personalized shopping, brand growth strategies, and adapting to consumer demand shifts.

Topics

• How Can Generative AI Open up a New Personalized Shopping Experience
• New Changes in Marketing Driven by Omni-link AI
• Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands
• How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the "User First" Strategy?
• Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty
• Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
• Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
• B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing