e-Rx and EHR Masterclass 2015

The e-Rx and EHR Masterclass 2015 is dedicated to Leverage the Power of e-Rx and EHR for Promotional Effectiveness.

Key Topics

• Gain insights on how EHRs have changed HCP patient management
• Translate data to help understand ROI and enhance engagement with customers through EHR systems
• Navigate challenges in the e-Rx process caused by specialty therapies
• Optimize patient adherence and education through patient portals and EHRs
• Recalibrate your current strategy to incorporate e-Rx and EHR opportunities
• Look beyond ads and coupons to understand patient engagement capabilities to improve health outcomes

Who should Attend

Attendees with responsibilities in:

• Brand
• Adherence
• Medical Information
• Multi-Challenge Marketing
• Business Analyst
• Market Research
• HCP Marketing
• Product Marketing
• Digital Marketing
• DTC Marketing
• Trade Relations/Promotions
• Digital Innovation