Forrester's Forum For Sales Enablement Professionals 2015

Key Topics

• Understanding buyers’ needs in the age of the customer
• Drive growth with a 21st-century selling system
• Introduction to valuable message development
• Executing your growth strategy in the age of the customer
• Case studies and exercises: customer modeling, valuable messaging, productive sales force
• Delivering winning customer conversations
• Introduction to productive sales force development
• What changes when you put the customer first?
• Building a balanced sales system
• From product pushing to problem solving
• Trends in the gap between buyers and sellers
• Customer modeling application
• Introduction to customer modeling
• Aligning sales engagement with a model of your customer
• Valuable message development application
• Productive sales force development application

Who should Attend

Sales enablement leaders, Forrester analysts and industry experts.