20th Global Brand Conference

The 20th Global Brand Conference explores brand purpose, identity, and reputation, bringing together experts to discuss the evolving role of brands in society and the challenges of purpose-driven branding.

Key Topics

• Brand authenticity
• Corporate and umbrella brands
• Brand purpose
• Online and digital branding
• Brand equity
• Big data analytics and brands
• Brand co-creation
• Employer branding
• Brand love, hate, and brand polarization
• Heritage brands
• Artificial intelligence and brands
• Multisensory branding
• Brand activism
• Service branding
• Corporate reputation and identity issues
• Place and event branding
• Product branding
• Brand image
• Ethical, charity, and sustainable brands
• Brand orientation
• Internal branding
• B2B brands
• Brand experience
• Brand identity

Who should Attend

• Brand strategists
• Marketing professionals
• Corporate identity specialists
• Academic researchers
• Brand consultants
• Advertising professionals
• Reputation management experts
• Consumer behavior analysts
• Business leaders
• AI and digital marketing specialists
• Corporate social responsibility professionals
• Public relations experts
• Customer experience professionals