ICBMMM 2025: International Conference on Business Management and Marketing Management

The ICBMMM 2025: International Conference on Business Management and Marketing Management focuses on various aspects of business and marketing management, including strategies, consumer behavior, digital marketing, and innovations in business practices across industries.

Topics

• Corporate branding
• Global consumer behavior and marketing strategy
• Consumer psychology
• Marketing strategy
• Marketing channels and relationship marketing
• Retail management
• Fashion marketing of luxury brands
• Consumer behavior in the service industry
• Small business and entrepreneurship
• Cross media marketing-cross media management
• Global marketing-challenges in the face of economic uncertainty
• Design and color marketing
• Technology and innovation
• Mobile marketing
• Social issues in management
• Marketing orientation in emerging economies
• Corporate marketing-corporate reputation
• Marketing model-consumer choice model and demand forecasting
• Negotiation, relationship selling and global account management
• Intercultural communication
• Management and organizational behavior
• Business administration
• International business
• Innovation and learning
• Knowledge management
• Consumer behavior of international tourism
• Marketing and public policy
• Innovation, diffusion and adoption of high technology
• Advertising and integrated marketing communication
• Interactive advertising
• Marketing and innovation in international markets
• Business law and ethics
• Eco-marketing
• Fashion merchandizing
• Customer relationship management
• Decision sciences and operations management
• Mapping strategic thinking in marketing
• Economics
• B-to-B and industrial marketing
• Corporate branding
• Beauty business and medical tourism management
• Global product innovation management
• Marketing dynamic capabilities
• Management information systems
• Strategic business
• E-business, e-government, and e-society

Who should Attend

• Entrepreneurs
• Marketers
• Business professionals
• Researchers
• Students in business or marketing fields
• Business consultants
• International marketing specialists
• Industry leaders
• Academics and scholars
• Small business owners
• Corporate executives