Innovative Media Relations and Crisis Management Master Class 2013

Key Topics

• Strengthening your internal communications to encourage employees at all levels to actively shape and tackle complexities smoothly
• Approaching targeted customers at a lower cost and through contemporary techniques
• The role social / digital media can play as an integral part of your business strategy alongside traditional marketing and communication
• Methods and techniques of fine-tuning your crisis response skills and dealing with "hostels"
• Techniques that will help management increase awareness of your company, brand, product or service
• Practicing ethical communication with media in avoiding media crisis and setbacks
• Asserting your competitive advantages through bringing consistency to your communications and defining your core business messaging
• Ways of increasing customer satisfaction and loyalty and developing your corporate identity