Internal Communication in the Public Sector 2013

Key Topics

• How and why should government organisations successfully use social media, what steps to take to minimise social media risks and keep the IT ‘happy’
• Foster employee engagement through: video, social technology, traditional media
• Transcend hierarchical boundaries through efficient collaboration
• Communicate across geographically dispersed organisations
• Getting started on a budget, employing the right tools and the right people to spearhead it
• Use ‘news culture’ to improve resonance and reach
• Understand why communication fails & convert crisis into an opportunity
• Convince staff to invest time in internal communication
• Build accountability and responsibility
• Develop the right strategy for a ‘brand new’ organisation
• Achieve effective audience targeting
• Evaluate your communication, especially when employee numbers get overwhelming