12th International Conference on Marketing, Business and Trade (ICMBT 2027)

The 11th International Conference on Marketing, Business and Trade (12th International Conference on Marketing, Business and Trade (ICMBT 2027)) presents the latest trends, strategies, and insights in marketing, consumer behavior, e-commerce, and business management.

Key Topics

• Consumer Behavior
  • Buying behavior
  • Consumer psychology
  • Customer experience management
  • Customer relationship management (CRM)
  • Loyalty programs and retention strategies
• Marketing Strategies and Trends
  • Social media marketing
  • Digital marketing trends
  • Influencer marketing
  • Content marketing
  • Brand management and brand equity
  • Personalization and customization in marketing
  • Marketing analytics and big data
• E-commerce and Online Business
  • Mobile commerce
  • E-commerce platforms and technologies
  • E-commerce logistics and supply chain management
  • Omni-channel retailing
  • Security and privacy in e-commerce
• Market Research and Analysis
  • Market entry strategies
  • Market segmentation
  • Product positioning
  • Competitive analysis
  • Pricing strategies
• Marketing in Specific Industries
  • Tourism and hospitality marketing
  • Healthcare marketing
  • Technology and IT industry marketing
  • Financial services marketing
  • Food and beverage marketing
• Entrepreneurship and Small Business Management
  • Innovation and creativity in entrepreneurship
  • Start-up strategies and financing
  • Challenges faced by small and medium-sized enterprises (SMEs)
  • Scaling up businesses