Market Research in the Mobile World (MRMW Europe 2022)

  • 20-21 Sep 2022
  • Berlin, Germany


Market Research in the Mobile World (MRMW Europe 2022) is a conference dedicated to mobile marketing research and innovative technologies, including:

  • Using a qualitative mobile app to explore the working lives of senior professionals
  • Consumer Mobile Privacy Concerns & Practices: Germany, USA, & India
  • New perspectives on mobile research: Glass half empty or glass half full?
  • Probing deeper into viewer experiences: How combined data collection technologies can lead to more robust insights
  • Mobile on the path to purchase – getting closer to the moment to better understand the impact
  • Mobile devices in traditional web panels, what can we do?
  • Innovations in market research - Leveraging the "quantified self movement"
  • Effective ad/concept testing based on advanced technologies and methodologies
  • Games vs Surveys: A case study
  • Privacy and engagement rules – how far can you go?
  • Social Media in Mobile Research
  • Future Technologies
  • Understanding the role of mobile and social networks in the consumer shopping experience
  • Exploring optimal survey design for mobile web – a scientific perspective
  • Smart Fabric: this shirt knows when you are tired, excited or unwell!
  • Bringing the gap between current advertiser thinking & the new reality of consumer behavior
  • Boring, out of data and in need for innovation: Market Research on trial
  • Mobile audience measurement in mass media
  • Capturing insights from "The Telegraph" tablet app through embedded surveys
  • Hands on mobile market research
  • Evaluating the customer experience in multi-channel e-commerce applications
  • Mobile research in the emerging and fast growing markets of Africa, Asia and Latin America: challenges and opportunities
  • Venturing into the world of geo-fencing – practical advice and experiences
  • Recognizing complex human activities through body worn sensors
  • Advanced Mobile Methodology
  • Mobile - the sleeping giant in multi-screen campaigns
  • The power of mobile surveys: In-context survey responses vs. "satisficing" and social desirability bias
  • Developing tools to survey user behaviour in different environments
  • Using mobile to better understand audience engagement
  • Evaluating the customer experience in multi-channel e-commerce applications
  • Collecting consumer insights using app-context fencing
  • Recognizing mobile as the most important marketing channel, ever
  • Creating explorative future scenarios for mobile research in 2024
  • The Smartphone as a mystery shopping tool – Introduction, approaches & benefits
  • Developing a new approach to longitudinal journey tracking through mobile
  • Facilitating mobile research using an open-source Pupil Eye-Tracking system
  • Mobile Qualitative Research
  • From face-face to mobile: bringing divergent data streams together for optimal results

Market Research in the Mobile World (MRMW Europe 2022) brings together the market research industry, including:

  • Research agencies
  • Corporate researchers
  • Independent researchers
  • Technology innovators

Market Research in the Mobile World (MRMW Europe 2022) will be held in Berlin on 20-21 September 2022.

More Details

599-1095 Euro (Estimated)
Merlien Institute

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Please, check the official event website for possible changes, before making any traveling arrangements

Event Categories

Business: Innovations, Marketing & Sales
Technology: Data management, Telecommunication

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