Marketing for Financial Services 2012

Key Topics

• How a low-engagement brand can actually thrive online and reap the rewards
• How dramatic shifts in customer behavior and emerging technologies will affect your marketing practices
• What it takes to be a valuable brand in today`s marketplace and in the coming years
• How mobile customers interact with financial services and what they expect from you
• The latest trends in segmentation and predictive modeling
• How to turn social media efforts into actual sales

Who should Attend

VPs, EVPs, Managers and Directors of Online/Web/eChannel/Internet Marketing, Marketing, Mobile Channel, Interactive Marketing, Media Marketing, Brand Strategy and Marketing, Customer Experience, Digital Channels and Strategy, Segmentation and Predictive Modeling and Marketing Communications.