Media Insights & Engagement Conference 2015

Key Topics

• The changing media experience to create better engagement strategies informed by actual viewing behaviors
• New ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
• The psychology behind what drives user behavior and how to build products to cater to core human needs
• Evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
• How to apply practical applications to manage the interception of data and connect the dots
• How to turn a data dump into a meaningful story
• The cultural context that is "Millennial" versus the species we`ve come to call "Millennials"
• How to use data from internal, syndicated, and primary data sources to understand viewer behavior
• Emerging and future trends and put them together to create a compelling story for both network executives and advertisers
• A "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
• Evolving audience motivations and expectations of the viewing experience
• How program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers [[ watch ]] now and will watch in the future
• How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
• Answers to questions that go beyond engagement -- what gets people to do rather than just watch ?
• How and why the Millennial consumer values each platform within social, and where TV content is still relevant

Who should Attend

Attendees involved or interested in:

• Analytics
• Market Research
• Consumer Insights
• Strategy + Programming
• Mobile Communications
• Strategic Insights
• Ad Sales Research
• Marketing

from industries such as:

• Television Producers/Distributors
• Broadcasters/Channels
• Publishing
• On-Demand Streaming Media
• Electronics
• Cable
• Market Research & Media
• CPG
• Measurement Research