Multichannel and Mobile Strategy for Pharma 2013

Key Topics

• Theory, ideas and best practice on how mobile strategy can assist business growth
• New mobile strategies
• Success stories of leading companies
• The role and value of mobile: the business case for mobile strategies, maximizing your use of the tablet and where it fits into your CLM strategy
• Know your customer: Discover how to deliver valuable content in a mobile context
• The latest technologies being adopted through mobile integration
• How to train sales reps for maximum ROI technologies being adopted with mobile integration
• How to get the most out of sales reps and tablets

Who should Attend

Heads, VPs, brand, Directors and managers of marketing and e-marketing, communication, product and portfolio managers, e-marketers, architecture, business intelligence, IT/CRM managers, general managers, marketing support, unit directors and many more.