Online Advertising: An Indispensable Examination of Hot Button Issues 2013

Online Advertising: An Indispensable Examination of Hot Button Issues 2013 is a webinar dedicated to online advertising activities on social media or mobile and the ability to minimize and manage the business and legal risk associated with it, including:

• Affiliate agreements: What happens if a customer who originally came via a link from the affiliate later returns to the site owner’s site directly and purchases?
• Who "owns" the customer data received by the site you are advertising on?
• Crucial issues related to jurisdiction
• SEO Advertising on Facebook, Google, Yahoo
• What you need to know about the exclusive jurisdiction clauses in standard advertising agreements
• Will targeting users in different jurisdictions subject you to those laws and courts?
• What do you do/can you do about illegal content on a host site?
• Can you/should you use your competitor’s trademark as keyword searches?
• A practical guide to mobile ad agreements
• Preventing click fraud
• Latest caselaw/trends in online advertising
• The effects of the new Copyright Act