Setting realistic expectations for online influence
Persuasive psychology & digital media
Auditing psychological architectures
Science of persuasive design & optimization (made easy)
Building emotional relations with digital media, technology & brands
The Persuasive Design Toolkit
Core elements of persuasive messages
Source credibility & trust
How different media control persuasive design options
Audience factors that make or break influence
Capturing user feedback, through sensors, research, APIs & more
Boosting impacts with style: simplicity, structure, framing, design & more
Social psychology & environmental factors
Persuasive techniques that depend on user feedback
Exercise: Identifying psychological ingredients
Networks, influencers & viral diffusion
Prototyping tools for campaigns & desktop/mobile engagement
Persuasive recipes: gamification, landing pages, selling & more
Optimization psychology & iterative improvement
Exercise: Building desktop/mobile applications that convert
Who should Attend
Graphic designers and interactive designers
Usability and UI/UX professionals
Product managers and project managers
Digital marketing and advertising specialists
Developers for web and mobile
Health promotion specialists
Conversion optimization & marketing researchers
Past Events
Persuasive Psychology for Interactive Design 2014 - 20-21 Nov 2014, University of California San Francisco (UCSF) - Parnassus Campus, California, United States (47913)
Persuasive Psychology for Interactive Design 2014 - 17-18 Nov 2014, UCLA Ackerman Union, Los Angeles, California, United States (47898)
Persuasive Psychology for Interactive Design 2026
Important
Please, check "Persuasive Psychology for Interactive Design" official website for possible changes, before making any traveling arrangements
