Pharma Commercial and SFE Summit, MENA 2015

Key Topics

• How to apply global strategies into local conditions? – MENA region as an emerging market
• Transformation of business culture from product focused to customer focused
• What are the best techniques to improve pharma sales efficiency and improve profitability
• Commercial strategies
• Integrity and engagement of employees as a key to marketing excellence
• Common Leadership Dilemmas in the Pharmaceutical Industry
• Optimizing the operational model to meet the ever-evolving pharmaceutical market needs in MENA

Who should Attend

Senior attendees from the pharmaceutical industry involved in:

• Sales Effectiveness
• Sales
• Key Account Management
• Marketing
• Human Resources
• Customer Experience
• CRM
• Business Unit Managers
• Product Management
• Training and Development
• Regional Sales
• Market Access