Pharma Commercial Excellence MENA Congress 2015

Key Topics

• Strategies for advanced functionality and efficiency of your marketing and sales function
• Regulations review and how to collaborate effectively with government
• Salesforce platforms innovations for mobile and enterprise applications development
• Enhancing the value of your sales force in areas such as customer relationship management, trainings, business intelligence, key account management and marketing channels
• Linking Human Resources function to your sales force to achieve commercial excellence
• Customers and their behaviour - how to develop stronger and long-lasting relationships
• Best practice throughout case studies to grow your market share

Who should Attend

Senior attendees involved or interested in:

• Market Access
• Marketing
• Sales Force Effectiveness
• Sales
• Product/Brand/Portfolio Management
• Key Account Management
• IT/CRM
• EMarketing
• Compensations and Benefits
• Training and Human Resources