Pharma 2013: Sales & Marketing Excellence

Key Topics

• Strategies to increase commercial effectiveness
• Current state of the market and the ongoing Chinese Healthcare Reform
• Strengthening marketing performance and Return on Investment (ROI) in a customer-centric approach
• Aligning sales and marketing management and execution for achieving sustainable commercial excellence
• Tailoring patient education programmes to maximise the power of word-of-mouth
• Engaging physicians through deeper understanding of their medical demands
• Leveraging on social media and other e-marketing channel to effectively reach out to your customers
• Upscaling brand images through unique multi-channels marketing
• Motivating your sales force through great leadership and incentive programmes
• Utilising up-to-date Sales Force Effectiveness (SFE) data and technologies to boost sales volume