Psychology for Digital Behavior Change (DBC)

Psychology for Digital Behavior Change (DBC) is an event dedicated to psychological strategies that drive influential websites, apps, and campaigns.

Key Topics

• Setting realistic expectations for online influence
• Persuasive psychology & digital media
• Auditing psychological architectures
• Science of persuasive design & optimization (made easy)
• Source credibility 2: influence factors
• Source credibility 1: digital source psychology
• Visual factors in UX and persuasion
• The core elements of audience influence
• Motivating emotions and neuroscience
• Cognitive impacts, comprehensions, and schemas
• Trust, risk, security, and credibility
• Decision support and behavioral economics
• Training users with behaviorism
• Navigational systems, UX, and efficacy
• Media impacts on digital persuasion
• Managing dropout, attrition, and disinterest
• Psychological audits of websites and mobile apps
• Social psychology & environmental factors
• Using psychology in conversion rate optimization
• Building psychological wireframes and mocks

Who should Attend

• Graphic designers and interactive designers
• Usability and UI/UX professionals
• Content strategists and web writers
• Digital marketing and advertising specialists
• Digital project managers
• Product marketing managers
• Conversion optimizers & researchers
• Health promotion specialists