Reaching, Retaining, and Serving Dual Eligible Beneficiaries 2013

Key Topics

• Marketing Strategies and Channels that Reach Duals
• Emerging Opportunities in the Dual Eligibles Market
• Guidelines for Marketing Compliance
• Make your Message Count – A Communication Toolkit for Duals
• Managing the Marketing and Enrollment Process
• Building your Brand – How Increased Brand Recognition can Translate into Increased Member Loyalty
• Behavioral Analysis of the Dual Market
• Member Outreach and Retention Strategies that Work
• Managing an Effective Sales Force
• Building a Strong Digital Presence
• Identifying Cultural and Linguistic Disparities that Impede Communication
• Operational Structures that Reinforce Retention
• Promoting the Demos – Launching an Early PR Campaign to Engage and Educate

Who should Attend

Innovators from state-run plans, health plans and non-profit advocacy groups.