Reducing and Replacing Sugar and Sodium 2013

Key Topics

• Sodium reduction and replacement
  • A global population-based strategy for blood pressure to reduce cardiovascular deaths
  • Market trends, regulation, medical drivers and marketing challenges with reduced-sodium products
  • Overcoming challenges to achieve government salt reduction targets
  • Marketing strategies and labelling requirements for reduced-sodium products
• Sugar reduction and replacement
  • The medical drivers and regulatory position for sugar reduction in the EU
  • Market trends and understanding consumer preferences for reduced sugar and naturally and artificially sweetened products
  • Regulatory approvals, permitted levels and advertising guidelines for natural and artificial sweeteners
  • Providing technical solutions to maintain bulk when reducing sugar to preserve texture and mouth feel
  • Overcoming the technical challenge of maintaining sweetness quality when using sugar substitutes
  • Testing of sugar-reduced products