Social Media in the Telecoms Sector 2014

Key Topics

• How can social media help telecoms companies to become ever-more customer-centric organisations?
• A social media strategy for the telecoms industry: What idiosyncrasies differentiate a social media strategy from that of any other market vertical?
• Keeping an eye on content: Social media governance with a multitude of corporate spokespeople
• Social media as a communication and marketing opportunity for all your company’s employees
• Assessing the operational risk landscape for marketing and PR using social media
• Maximising customer engagement with timely and effective content management
• Keeping up to date with the latest trends in online social behaviour and how it affects your social media approach
• How corporate communications and social media management integrate to deliver benefits for the organisation
• Social media and digital marketing – Getting them working together to drive bottom-line performance
• How to use social media for customer acquisition
• Capturing customer feedback and assessing loyalty with sentiment analysis to improve your net promoter score
• How to achieve successful targeting and segmenting with social media
• How to exploit the big data being produced by social media activity to maximise marketing and customer service effectiveness
• Social media word of mouth: What can your net promoter score tell you about your business?
• Determining the best use of blogs: Effective marketing tool or communications channel?
• Assessing the value of customer engagement with new communication channels

Who should Attend

Personnel from telecoms companies, including Chief Marketing and Customer Officers, Directors, Heads and Managers of::

• Digital
• Social Media
• Online Marketing
• Digital Marketing
• Customer Insight
• Customer Experience Management
• Marketing Analytics
• Customer Marketing
• Business Intelligence
• Business Analytics
• Corporate Communications
• PR
• Brand Management
• Customer Service