Soy Market Expansion Summit 2012

Key Topics

• Promoting soy as a means of boosting daily public nutrition intake
• Leveraging consumer health and food consumption trends in soy food communications and product offerings
• Addressing the influence of social media or flawed science about soy foods and how to counteract the spread of misinformation
• Understanding how retail buyers evaluate meat alternatives, non-dairy beverages and healthful snacks
• Maintaining and growing the soy industry’s market share in the retail market
• Mitigating negative perceptions of soy in the consumer marketplace
• Competing with other healthy food alternatives

Who should Attend

Representatives and stakeholders from the Soy food industry, including Directors of Marketing, Directors of Research & Development, Brand Managers, Product Development Managers, Business Development and Nutrition Scientists.