Strategic Communications Canada 2013

Key Topics

• Attaining a more strategic role for Corporate Communication
• The role of C-Suite managers and the Board of Directors in an organization`s corporate communications program
• Strengthening the brand and capture mindshare by cultivating stakeholder relations
• Demonstrating return on investment by quantify communication activities
• Promoting greater organizational alignment by establishing a cross-functional, integrated approach to Corporate Communications
• Creation of a more robust Corporate Responsibility program

Who should Attend

VPs, SVPs, Senior Managers and Directors in:

• Corporate Communications
• Chief Communications Officers
• External Communications
• Public Relations/Public Affairs
• Media Relations
• Global Communications
• Social Responsibility/Corporate Responsibility
• Reputation Management
• Government Relations
• Investor Relations
• Executive Speechwriters
• Corporate Citizenship