Technology & Marketing Connect 2015

Technology & Marketing Connect 2015 is a conference dedicated to marketing, technology, IT, digital marketing, social media, big data, analytics professionals across different sectors.

Key Topics

• Blueprint of Performance Marketing : Business Strategies and Technologies to Build and Measure Success
  • Build performance - driven organizations that exceed ROI expectations and outpace the competition
  • The processes, technologies, and strategies that are redefining the marketing environment
  • Build Marketing - Technology relationship for innovation
  • Turning marketing data into intelligence, and intelligence into action
  • Develop talent and culture to leverage marketing technology investments
• The Future of Marketing: Data, Customer, Technology
  • Combination of big data-from mobile, video, and social channels-with increasingly sophisticated analytics tools could transform marketing from zero to hero
  • Customer may be driving the biggest changes in marketing, but it`s emerging technologies which are enabling marketing`s response
  • The Customer is (A Hyper-connected) King - looking ahead, the customer as an individual will be the planet around which marketing revolves
  • Change management required for sustainable technology - enabled transformation
  • The Risks and Rewards of Real - Time Marketing
• How SMAC (Social, Mobile, Analytics & Cloud Technologies) will dominate the Business IT Agenda
  • New possibilities since business is social across the enterprise and fused with motivated external communities
  • Cloud, data centres & infrastructure as growth engines - Think it, build it, tap into it
  • The creative power of analytics to drive new products, services & business models
  • Mobile & Social Marketing - Using data analytics and leveraging real - time information
  • Hidden talent : Ways to mobilize your brand advocates
  • Mapping the digital and physical customer journey and where mobile / social fits
  • Hybrid cloud and IT as a service broker / Cloud - client architecture / The era of personal cloud
• The New Mar-Tech Decision Maker- The Connected Business Role of Marketing & Technology
  • CMTs as part strategist, part creative director, part technology leader, and part teacher
  • The daunting forces which gave rise to this job function
  • The power of people : Building `Deep Learning` communities
  • CMT`s as change agents, working within the function and across the company to create competitive advantage
  • The New CMT : Using crowdsourcing to deliver digital vision and product innovation
• Sourcing and Installing the `Technology of Tomorrow` : Optimising Innovation
  • Working with existing suppliers to customise your existing systems to enhance production
  • Evaluating key areas of production that could be enhanced and sourcing appropriate technologies and / or IT systems
  • Optimising innovation capabilities in order to become more flexible, agile and responsive in your production
  • Strategies & innovation : Technology trends shaping the next era
  • Ensuring ROI on new technologies to get management buy - in