The Fundamentals of Cross-Selling 2014

Key Topics

• Industry strategies for cross-sell
• Specific organizational factors for effective cross-selling
  • Defining cross-sell
  • Organizational structure
  • Cross-sell tools
  • Strategy
  • Education
  • Compensation/rewards
  • Referral agreements and accounting for revenue
  • Teamwork
• The fundamentals of cross-selling – why it matters
  • High profitability
  • Low cost growth
  • The four "Ss" of cross-selling – seeing, sharing, sending and selling
  • Great vision, poor execution
  • The payoff

Who should Attend

• Corporate treasury personnel
• Payments professionals in companies and financial institutions
• Technology providers of payment platforms
• Government regulators
• Organizations that insure compliance with respect to payments