The Pharma Marketing Show Europe 2012

The Pharma Marketing Show Europe 2012 is dedicated to best practice and innovation in customer engagement strategies for the pharmaceutical industry, including:

• Multi-channel marketing strategies to meet the customer information needs
• Global industry changes and their impact on pharma markets and drugs sales
• How to actively engage with your customer
• Integration of offline and online channels
• Building a brand strategy for the full lifecycle of a product
• Developing a differentiation strategy that drives prescription decisions
• Global regulatory and compliance environment for medicine marketing
• The changing healthcare and payer environment and its impact on marketing and sales
• Measuring the success of marketing campaign in the pharmaceutical marketing sector

Who should Attend

Attendees from the pharmaceutical marketing sector involved in Commercial, Marketing, Sales Force, Market Access, CRM, Brand Management, Business Unit Head, Product Management, Customer Strategy and Sales.