44th World Congress on Marketing & Business Studies (WCMBS 2025)

The 44th World Congress on Marketing & Business Studies (WCMBS 2025) brings together professionals and academics to explore innovative strategies, technologies, and ethical practices in global marketing and business studies.

Key Topics

• Digitalization of supply chains with blockchain and IoT
• Psychology behind emotional branding and persuasion
• Ethical marketing practices and consumer protection
• Content personalization and SEO strategies
• Social media community building and engagement
• Artificial intelligence in customer service and segmentation
• Economic forecasting and corporate finance strategies
• Diversity, equity, and inclusion in business practices
• Generative AI for marketing content creation
• Big data analytics and marketing attribution
• Voice search and mobile-first marketing innovations
• Circular economy models and sustainable branding
• Behavioral economics in consumer influence
• Public sector and non-profit marketing applications
• Talent acquisition and performance management
• Customer experience optimization through data insights
• Cross-cultural communication in global marketing
• Experiential retail and AI-powered personalization
• Metaverse strategies and blockchain use in business
• Neuromarketing and cognitive bias in decision-making
• Phygital retail and immersive digital shopping
• Inclusive marketing campaigns and leadership diversity
• Agile methodologies in project and team management
• Strategic market entry and competitive positioning
• Gamification and influencer engagement on social media
• HR analytics and future of work trends
• Brand equity and loyalty in fragmented media
• Risk management and corporate governance
• Stakeholder theory in corporate responsibility
• Omnichannel strategies and seamless customer journeys

Who should Attend

• Business strategists and innovation leaders
• Digital marketing professionals and content creators
• HR managers and talent development specialists
• Marketing researchers and consumer psychologists
• Academics in business, economics, and marketing
• Sales and channel managers in global companies
• Brand managers and corporate communication experts
• Entrepreneurs and startup founders
• CSR officers and sustainability advocates
• Retail technologists and e-commerce specialists
• Public sector and NGO marketing professionals
• Students pursuing business and marketing degrees
• Finance professionals and risk analysts
• Data scientists working in marketing analytics
• Tech developers in AI and Web3 business solutions