The 44th World Congress on Marketing & Business Studies (WCMBS 2025) brings together professionals and academics to explore innovative strategies, technologies, and ethical practices in global marketing and business studies.
Key Topics
- Digitalization of supply chains with blockchain and IoT
- Psychology behind emotional branding and persuasion
- Ethical marketing practices and consumer protection
- Content personalization and SEO strategies
- Social media community building and engagement
- Artificial intelligence in customer service and segmentation
- Economic forecasting and corporate finance strategies
- Diversity, equity, and inclusion in business practices
- Generative AI for marketing content creation
- Big data analytics and marketing attribution
- Voice search and mobile-first marketing innovations
- Circular economy models and sustainable branding
- Behavioral economics in consumer influence
- Public sector and non-profit marketing applications
- Talent acquisition and performance management
- Customer experience optimization through data insights
- Cross-cultural communication in global marketing
- Experiential retail and AI-powered personalization
- Metaverse strategies and blockchain use in business
- Neuromarketing and cognitive bias in decision-making
- Phygital retail and immersive digital shopping
- Inclusive marketing campaigns and leadership diversity
- Agile methodologies in project and team management
- Strategic market entry and competitive positioning
- Gamification and influencer engagement on social media
- HR analytics and future of work trends
- Brand equity and loyalty in fragmented media
- Risk management and corporate governance
- Stakeholder theory in corporate responsibility
- Omnichannel strategies and seamless customer journeys
Who should Attend
- Business strategists and innovation leaders
- Digital marketing professionals and content creators
- HR managers and talent development specialists
- Marketing researchers and consumer psychologists
- Academics in business, economics, and marketing
- Sales and channel managers in global companies
- Brand managers and corporate communication experts
- Entrepreneurs and startup founders
- CSR officers and sustainability advocates
- Retail technologists and e-commerce specialists
- Public sector and NGO marketing professionals
- Students pursuing business and marketing degrees
- Finance professionals and risk analysts
- Data scientists working in marketing analytics
- Tech developers in AI and Web3 business solutions
