16th World Media Economics and Management Conference (WMEMC 2025)

The 16th World Media Economics and Management Conference (WMEMC 2025) is dedicated to the current trends of the media industry.

Topics

• New strategies for contents
  • Interactive storytelling
  • Universe making: OSMU, transmedia
  • AR, VR, XR for media contents
• AI and media industries
  • Competitive strategy with AI in media industires
  • Cases of Appling machine learning to media industries
  • Huma AI Cooperation for Contents
  • Managerial implications of machine learning in media industries
• Metaverse and virtual character
  • MZ generations and metaverse
  • Managerial implications of metaverse expansion
  • New fandom for virtual influencer
• New normal of media use
  • Rediscovering of audio
  • Web and content: web drama, web novel, webtoon
  • Short form contents, fast content
  • New watching habits: binge watching, recommendation system
  • Simultaneous use of media
• OTT and increasing competition
  • Competition between domestic and international OTT companies
  • Globalization of OTT
  • New users: cord cutting, OTT repertoire
  • Counterattack of legacy media
• Digital transformation and society
  • Digital haves and not-haves
  • Digitization and privacy
  • Media Globalization
  • Technical constraints of digital transformation: VR motion sickness
  • Rediscovering culture code
  • Digitalization and dismantling of borders
  • Metaverse and new fandom
  • Soft power of media in public diplomacy
• Game business and digitalization
  • Game and regulation
  • Applications of XR and AI in game industry
  • MZ generation and game industries: new consumers and employees
  • Therapeutic uses of games and digital therapy
• New News industry
  • New business models for new media
  • Strategies for sustainable news industry
  • Promoting technological innovations in news companies
• Financial Management in media industry
  • Stock market and media industry
  • New financing strateiges for media: crowdfunding
  • Issues around media M&A
• Data and Media Use
  • Promoting data utilization in media companies
  • Data-driven marketing in media industries
  • Applying big data analysis into media organizations
• Contemporary Challenges in Media Management
  • Managing creative work and workers
  • Strategic management of media firms
  • Developing general and distinctive managerial competencies
• Others
  • Media management, economics, and industry issues