17th World Media Economics and Management Conference (WMEMC 2027)

The 17th World Media Economics and Management Conference (WMEMC 2027) is dedicated to the current trends of the media industry.

Key Topics

• New strategies for contents
  • Interactive storytelling
  • Universe making: OSMU, transmedia
  • AR, VR, XR for media contents
• AI and media industries
  • Competitive strategy with AI in media industires
  • Cases of Appling machine learning to media industries
  • Huma AI Cooperation for Contents
  • Managerial implications of machine learning in media industries
• Metaverse and virtual character
  • MZ generations and metaverse
  • Managerial implications of metaverse expansion
  • New fandom for virtual influencer
• New normal of media use
  • Rediscovering of audio
  • Web and content: web drama, web novel, webtoon
  • Short form contents, fast content
  • New watching habits: binge watching, recommendation system
  • Simultaneous use of media
• OTT and increasing competition
  • Competition between domestic and international OTT companies
  • Globalization of OTT
  • New users: cord cutting, OTT repertoire
  • Counterattack of legacy media
• Digital transformation and society
  • Digital haves and not-haves
  • Digitization and privacy
  • Media Globalization
  • Technical constraints of digital transformation: VR motion sickness
  • Rediscovering culture code
  • Digitalization and dismantling of borders
  • Metaverse and new fandom
  • Soft power of media in public diplomacy
• Game business and digitalization
  • Game and regulation
  • Applications of XR and AI in game industry
  • MZ generation and game industries: new consumers and employees
  • Therapeutic uses of games and digital therapy
• New News industry
  • New business models for new media
  • Strategies for sustainable news industry
  • Promoting technological innovations in news companies
• Financial Management in media industry
  • Stock market and media industry
  • New financing strateiges for media: crowdfunding
  • Issues around media M&A
• Data and Media Use
  • Promoting data utilization in media companies
  • Data-driven marketing in media industries
  • Applying big data analysis into media organizations
• Contemporary Challenges in Media Management
  • Managing creative work and workers
  • Strategic management of media firms
  • Developing general and distinctive managerial competencies
• Others
  • Media management, economics, and industry issues