In an Era Where Everything is Moving Toward the Digital Sphere, Ensure Your Company Remains Competitive: Get the Information You Need as Companies Turn to Innovative and Complex New Marketing Strategies
Just 1% of your online fan base on Facebook and Twitter drives 20% of traffic to your website
Today s advertisers look to social media technologies as innovative and effective ways to reach their targeted audience while also achieving branding and marketing communication goals. However, these mediums present a unique set of legal challenges for advertising lawyers. At American Conference Institute s 24th National Advanced Forum on Advertising Law, you will have the opportunity to hear from leading executives, such as Anthony Wang, Legal Counsel for Twitter, who have successfully implemented a social media program as part of their advertising strategy.
Advertising Regulations are Constantly Changing Stay Abreast of the Newest Developments
The FTC, FCC, and state Attorney Generals have shown a reinvigorated interest in investigating advertising claims and practices. At this conference, equip yourself with the necessary tools to advise you company on how to be compliant and competitive in the face of new modes of advertising. Hear directly from the FTC attorneys responsible for drafting the Green Guides, Endorsement Guidelines, the Online Behavioral Advertising Principles, and COPPA.
Engage in Behavioral Advertising While Adhering to Privacy Laws
Behavioral targeting has been hotly debated in Washington, and lawmakers are considering various proposals to regulate it. The FTC is considering a Do Not Track registry akin to the Do Not Call Registry used for telecommunications. As behavioral advertising becomes more pervasive, consumers are increasingly concerned that their privacy is being compromised. Learn how to develop highly targeted marketing while adhering to stringent privacy laws.
Network With the Top U.S. Advertisers and the Attorneys Who Counsel Them
Last year, 75% of our attendees were in-house counsel and marketing executives from leading advertisers. Networking breakfasts, lunches, and a cocktail reception provide several opportunities throughout the conference to interact with other attendees. At this conference, you will not sit idly in your chair. You will have the opportunity to meet the movers and shakers in the advertising industry. Our speaker faculty is comprised of more than 20 in-house counsel, giving you a tremendous opportunity to benchmark your practices. Featured companies at this year s conference include: AT&T, Estee Lauder, General Motors, Google, Procter & Gamble, Turner Broadcasting, Twitter, Walt Disney, YouTube and many more!
Post Conference Workshops Give You the Opportunity to Gain Valuable, Real World Experience
The learning does not end at the conclusion of the main conference. ACI has developed two workshops to give you the opportunity to go hands-on with industry leaders.
- Developing a Compliant Social Media Policy
- Creating Workable and Adaptable Procedures for Claim Substantiation
I look forward to seeing you in New York in January.
Sincerely,
Stacey B. Evans, J.D.
Conference Director
