Ensuring Consistency and Increased Market Share in a Recovering Economy
Continuing its Brand Building in the Financial Industry series, marcus evans invites you to attend the 3rd Annual Brand Building for Banks and Financial Services Conference. With more than 16 branding strategy professionals from leading banking and financial services companies, they will address the strategies and methodologies being deployed to achieve these win/win relationships between the industry and its customersto deliver lasting differentiators in today s competitive financial markets.
The new branding strategies within the banking and financial industries are due in large part to the global financial competition and consolidation. Attending this conference will allow you to hear from your peers first hand on how to establish a brand strategy that focuses on delivery of a consistent integrated digital/traditional branding initiative. Learn how to provide accessibility, choice and convenience while ensuring that the experience provided delivers consistent and profitable interactions for the institution.
key conference topics
Investigate methodologies that keep brand differentiators fresh across rapidly evolving channels
Identify approaches to creating the customer touch in a less personal market place
Discover criteria to measure brand performance and report out the value of brand activities to the bottom line
Ascertain the proper role market/consumer segmentation has for brand development and customer loyalty initiatives
Discuss approaches to exploit web 2.0 channels in a highly regulated industry
Past Events
3rd Annual Brand Building for Banks and Financial Services 2010 - 22-23 Jul 2010, New York City, New York, United States (7000)
Annual Brand Building for Banks and Financial Services 2026
Important
Please, check "Annual Brand Building for Banks and Financial Services" official website for possible changes, before making any traveling arrangements