The pharmaceutical industry is one of the most dynamic branches of the economy and ranks among the top ten industrial sectors. Whilst many countries have entered the recession as a result of the economic crises, economy in CEE did not shrink in 2009.
The markets in Central and Eastern Europe remain driven by high import growth and increased demands on healthcare which are associated with the ageing population.
The CEE region has proven to be one of Europe s fastest growing economies. The Pharmaceutical market is one of the most dynamic sectors of the economy in Central and Eastern Europe and in the world. Despite of the financial crisis pharmaceutical industry has witnessed steady growth for the past five years. Pharmaceutical markets are undergoing major change. There is an intense need for geographic flexibility and better ways to access markets across the globe. Locations of research, development, manufacturing and distribution are critical in seamless customer service delivery.
